5 Essential Tips for a KILLER LinkedIn Summary

5 Essential Tips for a KILLER LinkedIn Summary A significant number of you may have heard that LinkedIn profiles are going to experience another facelift. Gossip among vocation experts has is that the new profile will feature the Summary area in another manner making it more significant than any other time in recent memory to have a convincing Summary to offer your perusers. One of the most mainstream benefits The Essay Expert offers is composing the LinkedIn Profile Summary. We love talking with individuals and composing duplicate for them; however you can likewise do it without anyone else's help on the off chance that you are a decent author and know the message you need to get over. On the off chance that you are a do-it-yourselfer, a few hints for composing an extraordinary LinkedIn Summary may prove to be useful! Indeed, you’re in karma. CareerCast distributed one of my articles that gives five hints to a KILLER LinkedIn Summary; and in spite of the fact that I made a deal to avoid posting the whole article on my own blog, I needed to impart the connection to you. Here it is! 5 Essential Tips for a KILLER LinkedIn Summary As a review, the tips are: Never leave the Summary area clear! Utilize every one of the 2,000 characters. Recount stories. Split it up (graphically). Incorporate your contact data [NOTE: I no longer propose doing this except if you have space to save, since the Contact Information area has as of late been made more prominent.] I will probably compose a continuation of this article soon, so please investigate the first and remain tuned for increasingly valuable exhortation! For tests of The Essay Expert’s LinkedIn Summary proclamations, see our LinkedIn Profile Samples. Furthermore, on the off chance that you are searching for an expert LinkedIn Profile Writing administration, it would be ideal if you visit our LinkedIn Profile Writing page to get familiar with our administrations and rates. Do you have more thoughts regarding how to compose a KILLER LinkedIn Summary? If it's not too much trouble share below†¦ you may even get cited in my next article!

The Australian Financial Review Essay

Presentation This task plans to introduce in an unmistakable and succinct way our perspective towards compensation revelation, considering steps to improve this matter of conflict is taken deliberately by the sheets as of late expressed by The Australian Financial Review. Area I clarifies our manner about revisions done concerning unveiling compensations. Money related bookkeeping guideline hypotheses used, alongside distributed printed data arrived at our decision which proposes official compensation reports disentanglement is significant to investors comprehension of compensation layout. Area II takes up intentional compensation revelation and its reasonable outcomes applying IASB Conceptual Framework of subjective attributes. Explanatory reasoning and worry lead us to presume that an expansion in interest over the issue results to a vastly improved cognizance from the investors. Segment III sensibly examinations the contention about offer based installment costing the organization anything or not. Upon basic assessment of distributed perspectives, including our reasonable and sound judgment, the procedure itself of giving offer alternatives devours assets, implying that, it tumbles down as a consumption. The inspiration to improve compensation revelation Writing Review A furious discussion is seething about the authenticity of official compensation rises. The proof is blended about how proficient compensation revelation has been, yet what is clear is that the duty to guarantee it is fitting lives with the sheets, and that there is a requirement for more prominent investor support (Fels, 2010). The Australian Securities and Investments Commission (ASIC) have called for organizations to give greater clearness on compensation courses of action for their chiefs and administrators (Gibson, 2013). As a test, we will talk about and break down the inspirations to improve compensation divulgence. Coming up next are the reasons why there is a need to improve exposure of official compensation: * Assessing the 'efficiency’ of official compensation is thusly tricky. Numerous exhibition pointers utilized by organizations are not freely unveiled and hazard inclinations shift across organizations and people (Fels, A. 2010). * There has been a boundless obse rvation that officials have been compensated for disappointment or good karma †accepting awards for ascends in the offer market value that had little to do with their commitment to organization execution, and a lot to do with what was occurring in worldwide financial exchanges and resource valuations (Fels, A. 2010). * Boards intentionally finding a way to improve compensation revelation by adding salary tables to yearly reports are out in front of the game as requests for expanded divulgence endure (Weggins, J. 2012). * Corporations and Market Advisory Committee (CAMAC) survey the exposure of official compensation reports and the report incorporate giving progressively important data to investors, smoothing out compensation reports and divulgence of all end installments for administrators (Disclosure on Aust Exec's Pay Need To Be Simplified: Report, 2011). * Boards are making up for extra cuts by blowing up base compensation and long haul motivating forces. As offer costs and profit decrease, top managerial staff continue changing the blend of money, rewards and momentary motivators. Long haul motivating forces presently represent a more prominent level of absolute compensation than they have in earlier years (Smith, M. 2012). * The craving to follow lawful and proficient prerequisites. There could be benefits for the organization in seeming to act capably by their representatives and this could be regarded to be a higher priority than recognizing other social duties of the organization (Deegan, 2002). * An endeavor to be a responsible or mindful organization by detailing data intentionally. Administrators are probably going to consider that partners reserve an option to certain data, and that they ought to satisfy that qualification in spite of the related expenses (Donaldson and Preston, 1995). Examination This paper gives a review of the present discussion and the speculations that endeavor to clarify official compensation revelation. Consideration is given to basic bookkeeping hypotheses, for example, Positive Accounting Theory, Normative Accounting Theory, Stakeholder Theory, Legitimacy Theory, Institutional Theory, Public Interest Theory, Capture Theory and Economic Interest Group Theory. We will currently break down inspirations to improve compensation exposure utilizing the hypotheses of budgetary bookkeeping. Bookkeeping speculations ordinarily either clarify or foresee bookkeeping practice or they specify unambiguous bookkeeping practice. Positive Accounting Theory (PAT) plans to make great expectations of genuine world occasions and convert them to bookkeeping exchanges. Its general target is to comprehend and foresee the decision of bookkeeping approaches across clashing firms. It perceives that monetary outcomes exist. According to PAT, in light of the fact that there is a s hould be effective, the firm will need to limit costs related with the exhibition markers utilized by the firm. PAT uses theories around which its expectations are sorted out. One of the most used theories is the reward plan speculations. Organizations with extra plans pick bookkeeping methodology that adjust announced profit from future periods to current period. In doing as such, the organization can expand their rewards for the present time frame. There was a need to improve pay reports to administrators. The report's present length and unpredictability can make it mind boggling for investors to comprehend and tedious on organizations to plan. It is significant that compensation report is straightforward. It is imperative for the investors to have all the data they should have the option to consider organization chiefs responsible (Disclosure on Aust Exec's Pay Need To Be Simplified: Report, 2011). Improving compensation report applies a Positive Accounting Theory wherein it clarifies what data the organization will utilize and won't use for the investors. Partner hypothesis alludes to the worries of partner force, and how the force impacts their capacity to convince the organization into consenting to the stakeholder’s requests. Partner power is seen as a component of the stakeholders’ level of command over assets required by the organization and how basic these assets are to the unwavering practicality of the organization. (Willful Employee Disclosures in Australian Annual Reports Applying Ullmann’s Stakeholder Theory, 2011) Legitimacy Theory looks to guarantee that the organization works inside their principles, limits and standards. Organization should endeavor to guarantee that their exercises are seen to be genuine. Prizes given to the officials for disappointment or good karma demonstrates that they work past the organization's standards. This annex to the required enhancements for compensation revelation. In the event that compensation is unveiled appropriately to the general population, such incorrect exchanges will be maintained a strategic distance from. Organizations reveal genuine salary for key administration, regardless of whether the compensation was allowed in the present or past money related year (Weggins, J. 2012). Numerous organizations have begun giving the open how much cash their administrators are bringing home. Open Interest Theory supplies guidelines that react to the interest of people in general to address wasteful and biased market rehearses. By uncovering real salary enables the organizations to counter guarantee that administrators are overpaid. The potential results of willful compensation divulgence Literature Review In the consequence of the worldwide monetary emergency (GFC), open intrigue guaranteed spotlight being tossed on the compensation of the senior officials and its guidelines (Morrow M. and Limnalong B., 2011). Compensation exposure has been dynamically fortified in Australia in the course of the last quarter of a century. Prior to 1986, the main prerequisite for exposure of compensation was the joined complete degree of aggregate compensation help to all officials of a recorded organization (Fels, A., 2010). As inspirations to improve compensation exposure are introduced on the past conversation, we are presently taking a gander at the outcomes of deliberate compensation divulgence and examine the present practices: * Many Directors hold more than one directorship over a scope of freely recorded, private and not-revenue driven associations (Fels, 2010). * There is additionally a chance of entrenchment of officeholder chiefs. It is hard for investors to work out whether an individual chief is failing to meet expectations all things considered. Later we will likewise perceive how the present practices help address this issue (Fels, 2010). * Another outcome of deliberate compensation exposure is to have a ‘clubbish’ practice among the board. A clubbish practice happens when sheets pronounce that the most extreme number of chiefs is the quantity of executives by and by on the board when investors select an up-and-comer (Fels, 2010). * Recent compensation changes which initiated on July first, 2011, were coordinated to improve investor trust, along these lines allowing the board to surrender with the pay procedure and be considered liable for methodology and struct ure (Morrow and Limnalong, 2011). * Productivity Commission proposed a two strike rule planned to reinforce the non-restricting investor vote, allowing investors the chance to cast votes against a company’s executive under exceptional conditions in an Annual General Meeting (Morrow and Limnalong, 2011). * The new law, furthermore, was especially organized to permit investors to have more state over the compensation of senior administrators and furthermore with the goal that the sheets are better educated on compensation dispersal that may bring about an investor making a negative choice (Morrow and Limnalong, 2011). * The utilization of compensation experts as a prerequisite by the new correction charges a potential irreconcilable situation wherein their reality gives guidance to sheets on

Long weekend

Long weekend So this weekend was a long weekend, in honor of Columbus Day and also in honor of student exhaustion, and therefore I would like to write a paean to the MIT long weekend. The abundance of long weekends is one of my favorite things about the MIT schedule we have approximately one three-day weekend per month during term, and sometimes a four-day weekend. This semester, we started school on September 7, have days off on September 19, October 10, October 11, November 11, and November 24/25 (Thanksgiving). The calendar, I think, reflects the fact that MIT students really go for delayed gratification; its easier to work work work for a few difficult weeks in a row when you know theres a break coming up, no matter how small. And let me tell you what, this weekend was just what I needed to recharge my metaphorical batteries. So far this weekend, I have slept for 30.5 hours (and will probably sleep at least 10 tonight), cheered at a (VERY RAINY) football game, watched a (VERY ROWDY!) game of Beirut, worked on graduate school applications, gone out to dinner at CPK, gone grocery shopping, allowed my boyfriend to dye my hair (scary!), watched pro football, called my mom, entertained Adams parents, argued about ethics with my friend Mark 07, done homework, and generally lazed around in a hooded sweatshirt and enjoyed life. Hooray for laziness! A note about the last entry. Many people noted that my boyfriend is not actually a very good case for an entry with the title How to do everything wrong, since he actually didnt do that much wrong. This is true. I will defend myself by saying the following: 1. The title is an allusion to the entry I wrote about myself, and I actually did do quite a bit wrong in my MIT application (didnt interview, didnt take the most challenging courseload available to me, didnt take any science APs, had a lower SAT math than SAT verbal, wasnt ranked first in my class). 2. While Adam wasnt quite as lame as I was, he still didnt have the things a lot of people consider essential for a successful MIT application the kids SATII writing was a 450! Im just out to dispel the notion that you need a set of perfect test scores and grades to get into this joint. :) Long Weekend ouch, my last CPW!

Definition and Examples of Media in Communications

In the communication process, a medium is a channel or system of communication—the means by which  information (the message) is transmitted  between a speaker or writer (the sender) and an audience (the receiver). The plural form is  media, and the term is also known as a channel. The medium used to send a message may range from an individuals voice, writing, clothing, and body language to forms of mass communication such as newspapers, television, and the internet. Communication Media Changes Over Time Before the printing press, mass communication didnt exist, as books were handwritten and literacy wasnt widespread throughout all social classes. The invention of moveable type was a major communication innovation for the world. Author Paula S. Tompkins sums up the history of communication and change thusly: When a communication medium changes, our practices  and  experiences of communication also change. The technology of writing liberated human communication from the medium of face-to-face (f2f) interaction. This  change affected both the process and  experience of communication, as persons no longer needed to be physically present to communicate with one another. The technology of the printing press further promoted the medium of writing by  mechanizing the creation and distribution of the written word. This began the new communication form of mass communication in pamphlets, newspapers, and cheap books, in contrast to the medium of handwritten documents and books.  Most recently, the medium of digital technology  is again changing the process and experience of human communication. – Practicing Communication Ethics: Development, Discernment, and Decision-Making. Routledge, 2016 Information Inundation Television mass media used to distill the news into a nightly news hour. With the advent of 24-hour news channels on cable, people could check in hourly or at any point in the hour to find out the latest news. Now, with social media platforms and the ubiquitous smartphones in our pockets, people can check news and happenings—or be alerted of them—constantly throughout the day. This puts a lot more news up front just because its the most recent. News outlets and channels looking for peoples eyeballs on their content (and their advertisers) have a lot of pressure to keep those updates coming to peoples feeds. The outrageous, shocking, and easily digestible gets shared more widely than something thats complex and nuanced. Something short gets read more widely than something long. Authors James W. Chesebro and Dale A. Bertelsen noted how modern messaging seems a lot more like marketing than discourse, and their observation has only been amplified with the advent of social media: [A] significant shift in the nature of communication has been reported for several decades. Increasingly, it has been noted that a shift from a content orientation—with its emphasis on the ideational or substantive dimension of  discourse—to a concern for form or  medium—with an emphasis on image, strategy, and patterns of discourse—has been identified as a central feature of the information age. – Analyzing Media: Communication Technologies as Symbolic and Cognitive Systems. Guilford Press, 1996 Medium vs. Message If the medium through which information is delivered affects what people get out of it, that could have big implications for today. As people move away from the in-depth coverage of an issue they can receive in print media to getting more information from social media, they consume increasing amounts of their information in soundbites, shared snippets of news that may be slanted, inaccurate, or completely fake. In the modern age of people will remember it if you repeat it often enough—it doesnt matter if its true, it takes deeper dives into the information by message receivers to find the real story and any hidden motives behind the headlines. If the medium doesnt equate with the message, its still true that different formats carry different versions of the same story, such as the depth of information or its emphasis.

2018 Hurricane Names

2004 | 2005 | 2006 | 2007 | 2008 | 2009 | 2010 | 2011 | 2012 | 2013 | 2014 | 2015 | 2016 | 2017 | 2018 Below you will find the listing of hurricane names for the Atlantic Ocean for the year 2018. For every year, there is a pre-approved list of tropical storm and hurricane names. These lists have been generated by the National Hurricane Center since 1953. At first, the lists consisted of only female names; however, since 1979, the lists alternate between male and female. Hurricanes are named alphabetically from the list in chronological order. Thus the first tropical storm or hurricane of the year has a name that begins with A and the second is given the name that begins with B. The lists contain hurricane names that begin from A to W, but exclude names that begin with a Q or U. There are six lists that continue to rotate. The lists only change when there is a hurricane that is so devastating, the name is retired and another hurricane name replaces it. The 2018 hurricane name list is almost the same as the 2012 hurricane name list.  Hurricane Sandy was a large and destructive storm in 2012 so the name was retired from the list and Sara took its place. 2018 Hurricane Names AlbertoBerylChrisDebbyErnestoFlorenceGordonHeleneIsaacJoyceKirkLeslieMichaelNadineOscarPattyRafaelSaraTonyValerieWilliam

Describe How DNA Has Enhanced Law Enforcement Free Essays

DNA has emerged as a remarkable crime fighting tool. DNA has the potential to be the best crime solving tool of the 21st century. DNA has been very critical in solving some of the nations most serious crimes. We will write a custom essay sample on Describe How DNA Has Enhanced Law Enforcement or any similar topic only for you Order Now DNA analysis is a very powerful tool, because each persons DNA is unique in most cases. DNA evidence collected from a crime scene can implicate or eliminate a suspect. It can also analyze unidentified remains through comparisons with DNA from someone’s relative. Previously, unsolvable cases, more often homicides and sexual assaults, can contain DNA evidence that will help identify the criminal, even though the victim can’t. When evidence from one crime scene is compared through the federal DNA database with evidence from another crime scene those crimes can be linked to the same person locally, statewide, and nationally. Also, plants and animals hold DNA, as well. Newer DNA analysis techniques can yield results from biological evidence that’s invisible to an officer. DNA analysis methods also can be able to help in the identification of missing persons. DNA can be obtained from severely degraded samples, as well. This has enhanced law enforcement tremendously. Without DNA evidence, most people would never be convicted (DNAs Link to Corrections, n. . ). DNA will continue to advance. Some anticipated advances are broader implementation of the CODIS database, increased automated lab procedures, use of computerized analysis, portable devices capable of DNA analysis and remote links to databases and other criminal justice information services (DNA Evidence,n. d. ). Reference DNA Evidence: What Law Enforcement Should Know. (n. d. ). Retrieved November 12, 2012 From: http://www. ncjrs. gov/pdffiles/jr000249c. pdj. DNA’s Link to Corretcions. (n. d. ). Retrieved November 12, 2012 from: http://www. crimescene- Investigations. net/NIJ-DNALinkCorretcion. pdf. How to cite Describe How DNA Has Enhanced Law Enforcement, Essays

Introduction to Marketing and Purchasing

Question: Discuss about the Introduction to Marketing and Purchasing. Answer: Background information: Proper understanding of the purchasing decision of the customers is extremely important in order to achieve all the aims and goals of the businesses. The study will focus on one of the most popular sports equipment providers namely Nike. The focus organization is an American multinational organization that develops, design, manufacture and market apparel, footwear and other accessories for sustaining its position in the market. The revenue level of Nike was estimated around $31 billion in 2015, which make them one of the biggest names in the sector (nike.com 2017). However, Nike have to face extreme competition from different other global organizations like Adidas, Puma and Reebok for maintaining the profit at the desired level. As a result, it would provide lot of alternative opportunities for the customers at the time of taking purchasing decision regarding sports equipments. Now, in order to evaluate the purchasing decision of the customers, the study has selected two respondents namely James and Adams. Both the respondents have recently purchased sports equipment from the Nike. Now, Adams is 21 years old Sydney based college student whereas James is 35 years old Melbourne based working personnel. The study would try to highlight the factors that have influenced these selected respondents from different age and geographical region to purchase products of Nike. The study would focus on assessing whether the purchasing decisions are made from habit or it was an extreme low involvement decision. It would help Nike to make certain necessary adjustments to keep the sales volume at the desired level. Description of the purchase decision-making process: According to Powers et al. (2012), purchase decision-making process of the customers focuses on systematic identification of factors. Here, Adams has mentioned that he participated in college and other sports activities on regular basis. For that reason, Adams often has to purchase sports equipments to fulfil the requirements. It has influenced Adams to evaluate and compare all alternative products at the time of purchasing a product. For instance, Adams looks to identify the problem associated with the sports activity requirements to assess the exact type of product it requires. Thereafter, purchasing decision of Adams tries to identify best possible products available in the market for fulfilling the needs. After identification of all the available substitute products, Adams has tried to identify the cost and benefits of the products. In case of benefits, Adams has focused on collecting feedback from friends and others regarding the kind of benefits one can avail by purchasing spec ific brands. Adams also has tried to analyze the available ways for purchasing any specific branded sporting equipment. It highlights the fact that Adams is not really biased or habituated of any particular brand. In fact, it has tried to evaluate all possible aspects related to sports equipments in order to conclude. Thus, Adams has utilized a high involvement purchasing decision for fulfilling all the needs. On the contrary, James has expressed his loyalty towards all the products of Nike, as he is using same brand from childhood. Therefore, James has tried to identify the best available sports equipments offered by Nike. James has also mentioned that he has not considered of assessing other branded products available in the market, as he would never look to switch to any other sports equipment manufacturing brands. James has mentioned that all the purchased products of Nike have fulfilled all the expectations until now. For that reason, he did not find any good reason to switch brand. James has highlighted busy work schedule that provides very little opportunity to remain active in sports field. For that reason, James very rarely purchased any sporting apparel and accessories. As a result, it has diverted the attention of James from analyzing any other brands for fulfilling the needs (Jang, Prasad and Ratchford 2012). James has recently purchased sporting equipments, as his personal doc tor has mentioned to exercise at morning on regular basis. Thus, it can be assessed that purchasing decision of James has occurred more of habit, as he shown no interest in judging the quality of other branded products. Discussion and comparison with academic literature: As per the article by Hudson and Thal (2013), the purchase is decision-making process utilized by the customers regarding market transactions during, before and after the purchase of a particular product or service. Decision-making is a psychological construct that make people to behave in a certain way. Many studies have highlighted five steps including need recognition, information search, evaluation of alternatives, purchase decision and post purchase behaviour for purchase decision-making process. It has been assessed that performing all these mentioned steps is the traditional way to purchase best available products from the market. Now, the above interview has highlighted the fact that Adams has followed conventional purchasing process for completing the task. On the contrary, James had not followed the conventional five-step approach at the time of taking purchasing decision. Now, Kuvykaite, Dovaliene and Navickiene (2015) have mentioned that it is necessary for the customers to utilize all the five steps for selecting best available product or service for satisfying the needs. It allows customers to understand the kind of cost and benefit a particular product will provide for fulfilling the customers needs. For that reason, it can be mentioned that Adams is more likely to fulfil all the needs in an effective manner. On the other hand, there is higher probability that James might not able to fulfil all the requirements with the implemented purchased decision. Karimi (2013) have emphasizes on the fact that teenagers are more likely to evaluate all the available products at the time of purchasing any products due to lack of financial supports. On the other hand, people around 35 to 40 years are likely to have greater income, which can induce them not to evaluate all the available products for best utility (Reza Jalilvand and Samiei 2012). In case of the selected two respondents, exact same thing had happen, as James does not even look to cover all the step s at the time of developing purchasing decision. As described by Mihart (2012) customer involvement is another key factor for utilizing purchase decision-making process in an effective manner. It has been assessed high customer involvement always allow to analyze all aspect of a particular product before final purchase. On the other hand, low customer involvement induces customers not to analyze all the brands in an effective manner. Therefore, low involvement in the purchasing decision can create major impact on the overall fulfilment of needs and wants (Godey et al. 2012). Now, from the evaluation of the above two interviews, it can be assessed that Adams exhibits greater involvement in the purchasing decision. On the other hand, James has not focused too much on providing greater importance at the time of purchasing sports equipments. For that reason, James has depicted low involvement purchase that might fails to fulfil the actual objective of purchasing Nike product. The analysis of the interview process of these two respondents has provided two distinct ways through which people purchase products. It can be easily make out that curiousness of Adams of testing all the available brands is likely to fulfil all the needs in an appropriate manner (Wang, Yu and Wei 2012). It also highlighted the fact that Adams purchasing decision involves relatively lesser amount of risk that the purchased decision might not able to fulfil the requirements of the customers. In fact, it is more likely to fulfil all the needs, which eventually induce customers to remain loyal to the particular brand (Rawal 2013). On the other hand, James purchasing decision policy induces greater amount of risks, as it might not be the optimum choice for the customers. It has also established the fact that real life purchasing decision does not necessary happens according the developed model of purchasing decisions. In fact, there are several other factors like urgency of the requireme nts, personal habit, influence from friends and family members and many other external factors can have major impact on the purchasing decision of the people (Bakshi 2012). Recommendation and conclusion: From above discussed interview and literature section, it can be assessed that proper understanding of the customer purchasing decision-making process is required for fulfilling business aims and objectives. However, the study has highlighted the fact that customers can actually develop purchase decision in two complete distinct ways. In case of traditional systematic decision-making process, organizations can actually implement several marketing and product development strategies to keep the customers associated for long timeframe. It also allows customers to select best products available in the market. On the other hand, habituated purchase or lo involvement purchase provide very little opportunity to the organizations to expand its reach in the market even though it is providing products of superior quality with lower price range. Hence, it reflects the fact that organizations can actually create more influence in the traditional purchase decision-making process compared to habit uated purchasing-decision. For that reason, traditional decision-making process had to be recommended for all the consumers at the time of purchasing any particular product. References: Bakshi, S., 2012. Impact of gender on consumer purchase behaviour.Journal of Research in Commerce and Management,1(9), pp.1-8. Godey, B., Pederzoli, D., Aiello, G., Donvito, R., Chan, P., Oh, H., Singh, R., Skorobogatykh, I.I., Tsuchiya, J. and Weitz, B., 2012. Brand and country-of-origin effect on consumers' decision to purchase luxury products.Journal of Business Research,65(10), pp.1461-1470. Hudson, S. and Thal, K., 2013. The impact of social media on the consumer decision process: Implications for tourism marketing.Journal of Travel Tourism Marketing,30(1-2), pp.156-160. Jang, S., Prasad, A. and Ratchford, B.T., 2012. How consumers use product reviews in the purchase decision process.Marketing letters,23(3), pp.825-838. Karimi, S., 2013. A purchase decision-making process model of online consumers and its influential factora cross sector analysis. Kuvykaite, R., Dovaliene, A. and Navickiene, L., 2015. Impact of package elements on consumers purchase decision.Economics and Management, (14), pp.441-447. Mihart, C., 2012. Impact of integrated marketing communication on consumer behaviour: effects on consumer decisionmaking process.International Journal of Marketing Studies,4(2), p.121. nike.com, 2017. [online] Available at: https://www.nike.com [Accessed 10 Apr. 2017]. Powers, T., Advincula, D., Austin, M.S., Graiko, S. and Snyder, J., 2012. Digital and social media in the purchase decision process.Journal of advertising research,52(4), pp.479-489. Rawal, P., 2013. AIDA Marketing Communication Model: Stimulating a purchase decision in the minds of the consumers through a linear progression of steps.International Journal of Multidisciplinary research in social management sciences,1(1), pp.37-44. Reza Jalilvand, M. and Samiei, N., 2012. The effect of electronic word of mouth on brand image and purchase intention: An empirical study in the automobile industry in Iran.Marketing Intelligence Planning,30(4), pp.460-476. Wang, X., Yu, C. and Wei, Y., 2012. Social media peer communication and impacts on purchase intentions: A consumer socialization framework.Journal of Interactive Marketing,26(4), pp.198-208.